Sierra College - OH2 Event Poster

CONTEXT: Every year Sierra College holds an event showcasing the design from the photography and graphic design departments.

PROJECT TYPE: Poster, Layout design, Illustration

MY ROLE: Illustration, Design

Contributors: Paulo Buencamino

The Challenge

The challenge was creating a poster that represents both departments. The result was a vector design to represent the combination of the departments. I illustrated a computer for graphic design and a camera for photography. I made the design simple and appealing. The original design had a purple and warm color choice to make the design stand out. For the Final, Paulo changed the colors to blue and black scheme to make it feel more modern and cool.

Version 1 Poster

OH2 version 1

The Final Poster

OH2 Final

Sierra College - Culture Day Poster

CONTEXT: Every year Sierra College celebrates Culture Day on campus. There are events and food vendors for people to share their cultures and delicacies. This a moment for people to share what makes them special.

PROJECT TYPE: Poster, Layout design, Illustration

MY ROLE: Art Direction, Illustration, Design

The Challenge

The challenge was creating a poster that represents the diversity and uniqueness between cultures. The result was a hand-drawn design to represent the imperfection of human nature. I illustrated 3 images to represesnt different cultures through their hairstyles. I wanted the poster to look vintage, tribal, and retro in style to represent the creativity and spunkyness of the elaborate hairstyles. I added a light blue accents to make each image and section connect and flow with each other. I chose a serif-font to match the decorative and lively nature of the angled accents.

The Illustrations

I used fountain pen to draw the illustrations. I decided on hand-drawn illustrations instead of simple vector-based. I feel that the hand-drawn illustrations connects to the organic handmade hairstyles. Hairstyles are a creative way to convey the different cultures because each style tells a story behind the culture and defines the status or region of that culture.

Bantu Knots African Woman Osages Tribe Native American Man Tang Dynasty Chinese Woman

The Hairstyles and Cultures

People and Culture Day Poster

Bantu Knots are a traditional African hairstyle that has been around for over 100 years. "Bantu" is a comprehensive term used to describe the 300 to 600 ethnic groups within southern Africa that spoke the Bantu language.

People and Culture Day Poster

Osages Tribe: Mohawk/Scalplock style was a way to protect woman and children. Warriors decided to cut their hair in various ways to make their scalps more desirable to bounty hunters. “It was an in your face bold move as if to dare bounty hunters to seek their scalps. It was a distinction and a way to protect women and children.”

People and Culture Day Poster

Tang Dynasty: The young and single: they wore the hair down, and they made the style a bit simpler. This was an indication that they were unmarried. Additionally, you were supposed to braid your hair or hold it down as a young girl.

The Poster

People and Culture Day Poster