CONTEXT: This is the first collaboration between Gucci and South Korean pop star, Kai, from the band EXO. The collections features a selection of men's and women's clothing and assessories with an adorable motif of a teddy bear to connect to Kai's nickname given by fans.
PROJECT TYPE: UX/UI and Website Design
MY ROLE: User Interface Design, UX Research, Wireframe, and Prototype
The challenge was creating a fresh and playful website page design that matches the branding with the teddy bear motif for the Kai x Gucci merchandise. The result was a modern and sleek design. I pulled a fresh yellow from the colors of the bag to add that vibrant look while the sqaure motif would add a modern look. I had the yellow sqaure layer over the images to add depth and playful between the elements. I layered the product images because I want there to be a feature where you hover over the image and the image protudes forward. I chose a san-serif font to add to the clean vibe.
I wanted a feature where when you hover over overlapped images, it would bring the image to the front and show you the product description and the price.